How to Pick the Perfect Real Estate Agent

Synergy. When you have it, your day flows smoothly, work is a breeze, the world is your oyster – and that oyster has a big fat pearl. Synergy with a real estate agent means a partnership that makes it effortless to find the perfect neighborhood, eases through complicated paperwork and neatly closes the sale.

The Columbus Dispatch


housesignChoosing the right real-estate agent makes all the …

The right real estate agent can make all the difference in buying or selling a home. But how to choose the right one?

says that finding this balance with a real estate agent can make all the difference when buying or selling your home.

We couldn’t agree more. A good real estate agent is worth their weight in paper; they can end up saving you thousands of dollars – or costing you just as much.

So what should you look for when seeking the perfect home buying or selling partnership?

Neighborhood Experts
Does your agent really know the area? Pulling a record of recent nearby sales (the “comps”) doesn’t qualify the agent as an expert on what’s happening in the local market. Have they lived in the region? Do they have kids in the school system? Are they involved in community activities? How many homes have they sold in the area? These are important questions to be considered when seeking your partner-agent.

Genuine Understanding

Does your real estate agent know you? Have they taken time to understand your motivations for buying or selling? Do they treat your home with the same loving attention as you have? If you’re buying, do they know your housing preferences so they’re not wasting time on homes that don’t fit your goals? If your real estate is getting this wrong – synergy is absent.

Marketing Gurus

If you’re selling, find an agent who has a marketing obsession. Remember the old days when sticking a sign in the yard made the sale? The agent you partner with today should offer multiple online photos, write amazing ad copy, and even use video to give a better sense of the walkability of the home. Find a realtor who lists across multiple online real estate platforms like Zillow and From direct mail, email, and networking, to telemarketing and social media, your perfect real estate agent should be nothing less than a marketing workhorse.

Exceptional Follow Through

Your perfect match will be organized to a fault and will have perfect follow through whether they are helping you sell or buy. This is the kind of organized representation that will juggle the multiple demands of running their business by always staying ahead of tasks while guiding you seamlessly through the multiple steps required to buy or sell your home.

There are thousands of real estate agents in Central Ohio. The Grover Group is different. We’re seeking client partnerships that will create the perfect state of synergy, making your real estate transaction a seamlessly positive experience. Consider the Grover team when you’re ready to develop a true, successful partnership that you won’t find in other real estate companies. Call us today to find out how our approach incorporates these four pointers for finding the perfect real estate agent into our every day best practices.

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